Kool Lights

I think if I were ever to take up smoking, I would smoke Kool Lights.  I admire the marketing because of its straightforwardness and clear intentions.  "You will be ____ if you smoke ____s. And, just to show how hip and trendy we are, let's spell Cool with a K."  Done, I'm sold.  At least until my hypothetical self that smokes Kools discovers a brand new cigarette called Fun.  Except it's spelled  Phun.  Then I'd smoke both.